Content Marketer

The Role

We are on the hunt for an enthusiastic content marketer ready to flex their creative muscles in all things content.

Working closely with our friendly product and sales team, You’ll play a key role in the marketing Strategy of our two products:

Drawboard PDF (b2c) :

Every day hundreds of thousands of users create, note-take and annotate on Drawboard PDF. That user content and ideas will be the basis of your community engagement to show the world how Drawboard PDF is used, and could be used .

Ultimately you’ll shape your own role. It will likely be a mix of high-volume graphic and image based content as well as more considered text and video based content for education, support and SEO purposes across key owned and social channels  such as Blog, YouTube, Instagram, Reddit, Facebook, In app messaging, Twitter and TikTok.

‍Drawboard Projects (b2b):

Your role will be similar to Drawboard PDF but from a b2b context , actively participating in optimising the GTM Product Funnel (Leading our Drawboard PDF users to Drawboard Projects)

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What will your day-to-day look like?

Written Content Creation:

  • Planning and Creating engaging blog posts, emails and social media posts targeted to spread the word on our products.
  • Distributing your written content on our Brand site social media pages and EDM Channels
  • Help with the Maintenance of our Company Website

Visual Content Creation:

  • Collaborate with Product and Sales to define overall marketing strategy
  • Creating image and video content based upon current marketing strategy
  • Distributing content across multiple media platforms (i.e. YouTube, LinkedIn, TikTok)

Social Media Management:

  • Building a stronger social media presence through frequent social media posts
  • Engage with our Drawboard Community by replying to social media comments and app store reviews.

Data Analytics:

  • Review Content’s Quantitative performance to determine what content works best for our target audience (Via. Amplitude and Google Analytics)

Required Experience and Attributes

  • 1+ years experience in Content Marketing and Content Production
  • Demonstrated experience in copywriting (i.e. Blogs, EDM, Social Media Copy)
  • Creativity is key, we’re looking for someone who can tell the story of our company and customers in new and refreshing ways
  • An eye for design, you will know your way around design platforms like Figma or Canva. You’ll know what looks good and be able to adapt styling to fit branding
  • Experience with content marketing and community engagement via social media platforms
  • Comfortable getting your hands dirty with data, and understanding user bases through analytics platforms (we use Amplitude). We highly favour data, and number-savvy candidates.

Preferred

  • Ideally based in Melbourne, Australia but we are willing to be flexible for the right candidate
  • Photography and Videography, editing skills
  • Knowledge of engineering & design & education industries isn’t required but will be considered favorably (you will need to learn about these industries if you have no experience)
  • Experience with App store optimisation (ASO) and Search engine optimisation (SEO)

What's the next steps‍

  • Check out our products. You can try them here
  • Send us an email outlining why you like our product and why creating a world that works without paper is important to you.
  • Add your CV and Resume