Digital Product/Growth Marketing Manager

The Role

We are looking for an experienced digital marketer who has a strong background in marketing SaaS products. We have two products with millions of users, that are predominantly downloaded through respective Microsoft and Apple app stores. Due to the volume of users, the user funnel set up, and SaaS nature of the product, we are looking for a digital marketer that is data centric, and is experienced with marketing automation.

You’ll need to be comfortable in using data skills to understand our user base, and how to direct our digital presence based on audiences and segments.

The marketing stack we use, and what we expect you to be comfortable with (or with similar services) as you will probably own these services for the business and how we use them:

  • Webflow (website builder)
  • Hubspot (CRM)
  • Amplitude (Analytics)
  • Zapier (workflow automation)
  • SendGrid (email marketing automation)
  • Vero (email marketing automation)
  • reply.io (email sequencing / sales engagement)

You’ll need to work closely with our product, sales and design teams to be able to carry out your role. This is a hands-on role. We won’t accept people who say ‘I’m past the hands-on work’.

We’re looking for a T-shaped marketer, their core strength being analytical ability, with a broad spectrum of other skills.

Content marketing and community building- designing and executing our content strategy. You’ll be able to build blog pages and landing pages.

Social media marketing - building our presence on social channels, primarily YouTube and Instagram

SEO - help design an SEO strategy

Outbound marketing - testing and experimenting with paid marketing channels to find a channel that is scalable

Assist our sales team with outbound email messaging, crafting and refining email copy, and refining strategy to hit sequence engagement benchmark targets

You will have a “growth hacker’s” mindset. We have a number of under-optimised growth channels with high ROI steps identified by the right person.

Required

  • 5+ years experience in digital marketing for software (preferably SaaS), showing both individual contributor success and management (training, ops and recruitment) success. If you haven’t marketed tech/software before, please do not apply
  • Demonstrated experience with strong reporting skills - reporting weekly, monthly and quarterly to the broader sales team and management/board
  • You’ll need to be comfortable getting your hands dirty understanding user bases through analytics platforms (we use Amplitude)
  • Demonstrated experience with content marketing and community building
  • We require that you are excellent with software, both understanding how SaaS software works and using software to carry out your work - being able to work with Google Sheets, CRM, and other SaaS software with speed.
  • Knowledge of engineering & design industries isn’t required but will be considered favourably (you will need to learn about these industries if you have no experience)
  • Experience working with software product management teams

What's the next steps

  • Check out our products. You can try them here
  • Send us an email outlining why you like our product and why creating a world that works without paper is important to you.
  • Add your CV and Resume