We are looking for an experienced digital marketer who has a strong background in marketing SaaS products. We have two products with millions of users, that are predominantly downloaded through respective Microsoft and Apple app stores. Due to the volume of users, the user funnel set up, and SaaS nature of the product, we are looking for a digital marketer that is data centric, and is experienced with marketing automation.
You’ll need to be comfortable in using data skills to understand our user base, and how to direct our digital presence based on audiences and segments.
The marketing stack we use, and what we expect you to be comfortable with (or with similar services) as you will probably own these services for the business and how we use them:
You’ll need to work closely with our product, sales and design teams to be able to carry out your role. This is a hands-on role. We won’t accept people who say ‘I’m past the hands-on work’.
We’re looking for a T-shaped marketer, their core strength being analytical ability, with a broad spectrum of other skills.
Content marketing and community building- designing and executing our content strategy. You’ll be able to build blog pages and landing pages.
Social media marketing - building our presence on social channels, primarily YouTube and Instagram
SEO - help design an SEO strategy
Outbound marketing - testing and experimenting with paid marketing channels to find a channel that is scalable
Assist our sales team with outbound email messaging, crafting and refining email copy, and refining strategy to hit sequence engagement benchmark targets
You will have a “growth hacker’s” mindset. We have a number of under-optimised growth channels with high ROI steps identified by the right person.