The Role
You will own Drawboard's data & analytics end to end for Product, UX, Marketing and Finance agendas
Drawboard requires an experienced data and analytics professional to develop a stable, reliable system that produces clean data so that it can be used for decision making.
Experience in either growth/product marketing, product management or UX is a big plus
What does your day-to-day look like
The main tasks involve working with various teams
Product team
- Drawboard PDF attracts thousands of new users each day, and maintains a monthly user base in the hundreds of thousands. It’s a very diverse user base ranging from general audiences to very specific segments
- You will need to apply your data skills to determine segments of users based on user properties, events and other analytics to classify our user base into meaningful groups
- You will need to own the funnel metrics for the lifetime of a user, from a new installation all the way through to a subscribed and happy user. Together with the product team, you will need to help determine how this can be optimised as a small change in retention in our many thousands of new users can produce big changes to business success
- Help our product team determine what the product’s key value proposition to the various segments of our user base are
- Help determine the best north star metrics relevant to Drawboard
- Create and maintain product metrics for our company internal dashboard
Sales & Marketing
- Design trigger based email and in-app communications
- Help design weekly//monthly lead lists for our sales team to engage for upsells based on user behaviour
Finance
- Help our finance team determine CAC and LTV to ensure we’re pricing correctly, what acceptable product decisions influence our retention and churn balance and how to optimise our sales & marketing spend